Paid Advertising

Wondering where you should send your paid ad traffic? Read these tips on creating effective landing pages that will convert visitors into leads.

Unsure which Google Ad type is right for your childcare business? This post breaks down all 8 ad types and which ones we find work best.

Return on ad spend is crucial when you’re spending money on ads. Learn all about ROAS calculation, including what a “good” ROAS looks like.

Google Ads is more than capable of generating phone leads, but you won’t see increased revenue if those calls fall through the cracks. Learn what to do.

Walk through our Google Ads checklist to ensure you get the return you deserve from your investment.

The art of marketing is constantly transforming, especially in the digital world. While the ultimate marketing formula may not exist, there are steps you can take to ensure your efforts produce positive results. The first step? Examine your current marketing endeavors – you may be making one of these common marketing mistakes!

You may know that Google boasts 3.5 million searches per day, but did you know that Bing (Microsoft Networks) rakes in 6 billion searches per month? At the end of 2020, the Microsoft Search Network claimed 34% market share on desktop and 27% on mobile in the U.S. If...