Wondering where you should send your paid ad traffic? Read these tips on creating effective landing pages that will convert visitors into leads.
Google Ad Types Explained: What You Need to Know
Unsure which Google Ad type is right for your childcare business? This post breaks down all 8 ad types and which ones we find work best.
Return on Ad Spend: Why It Matters and How to Calculate ROAS
Return on ad spend is crucial when you’re spending money on ads. Learn all about ROAS calculation, including what a “good” ROAS looks like.
3 Benefits of Using Instagram for Child Care Businesses
Instagram is the new place to be for childcare businesses. Learn about the benefits of using Instagram for business and how it changes the game.
Facebook Ads vs. Google Ads: Which Is Right for Your Child Care Company?
We break down the pros and cons of Facebook Ads vs Google ads to help you decide which is right for your business.
Are You Losing Money on Unanswered Phone Leads?
Google Ads is more than capable of generating phone leads, but you won’t see increased revenue if those calls fall through the cracks. Learn what to do.
Google Ads Checklist: 5 Things to Do Before You Start
Walk through our Google Ads checklist to ensure you get the return you deserve from your investment.
Marketing Mistakes You May be Making
The art of marketing is constantly transforming, especially in the digital world. While the ultimate marketing formula may not exist, there are steps you can take to ensure your efforts produce positive results. The first step? Examine your current marketing endeavors – you may be making one of these common marketing mistakes!
The Benefits of Bing Ads
You may know that Google boasts 3.5 million searches per day, but did you know that Bing (Microsoft Networks) rakes in 6 billion searches per month? At the end of 2020, the Microsoft Search Network claimed 34% market share on desktop and 27% on mobile in the U.S. If...