In our last post, we busted some myths about Google Ads — the last of which was “anyone can do it.” We established that you need some expertise to use Google Ads successfully. They’re extremely complex, and the algorithm changes every day.
The Rose Marketing Solutions Difference
A childcare center owner running Google Ads might direct most of their budget into keyword search ads. They do this because they want to rank high for the keywords prospective families search for when looking for a new school. So, they target keywords like “daycare near me.”
The problem is, that’s an oversaturated strategy. Because everyone does it, the cost per click for highly targeted keywords can be expensive — sometimes upwards of $20 per click. As a standalone strategy, it doesn’t work.
You need to break through the saturation and reach qualified users. That’s where advanced strategies come in.
At Rose Marketing Solutions, we understand the types of Google Ads and advanced strategies that help owners achieve their goals. As a result, 98% of our ads have the top impression share.
Our Advanced Strategies
We regularly use these three advanced tactics to deliver optimal results for our clients.
Combine Ad Types
Rather than using your entire ad budget to run a single ad, we combine ad types to capture qualified users across multiple networks.
We target as many Google networks as possible, including:
We run performance max, search keywords, and a smart campaign for each of our ad clients.
These ads are hyper-targeted, so instead of throwing spaghetti at the wall and hoping something sticks, we’re throwing darts — and we’re pretty darn good at it.
Leverage as Many Assets as Possible
The more assets we leverage, the better. For childcare centers, we run sitelinks, videos, photos, ad extensions, and location extensions. The more information we feed to Google’s AI, the faster it learns about our target user.
As the AI learns, our ads rank higher, and Google displays them to the right target audience. It’s one of the many strategies that set us apart and help our clients succeed.
Test When Possible
As an agency, we have the opportunity to test multiple accounts and multiple campaigns. We run extensive tests for brief periods to get insights into the advantages of different ad copy and targeting. We leverage what’s working and conduct A/B testing where the budget allows.
When a new ad type debuts, we’re never the first to jump on the bandwagon. For example, when Google released performance max ads, we waited and watched other agencies experiment.
Then, keeping other agencies’ results in mind, we started with small budgets and tested for one to two weeks at a time. When we felt we had a decent strategy and that the AI would serve performance, we tested wider. After further testing and confirmed results, we offered it to clients.
A Solution for You
We’ve always treated our clients’ budgets as if they were our own. We feel tremendously responsible for their ad spend and strive to make every penny count. As a result, we always strategize with caution and move forward with intentionality. It’s our job to help your business grow.
If you have questions about your Google Ads and need insights, schedule a Power Hour: a quick consultation call with our experts to iron out your strategy without the obligation of a contract. We’re here to help!
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