Branding for Child Care

You likely have a clear understanding of your child care center’s identity. You know what you do, how you do it, why you do it, and who you do it for. We believe branding is how you bring that identity to life.

Because we think of branding in this way, we know it’s much more than a cool logo or catchy slogan. Branding is how your company’s visuals align with your company values and communicate a cohesive message to your audience.

A strong, consistent brand is more than an attention-grabber. Over time, it helps you establish trust with families, create loyalty, encourage advocacy, and elevate your image in the larger community.

Our branding services include:

Branding Kit Creation

A branding kit is a standardized, comprehensive guide to who and what your brand is and how to communicate that to maintain brand consistency. This foundational marketing tool is necessary before pursuing other digital marketing strategies to establish visual consistency from the very beginning.

We help our clients create or complete their branding kits, which at minimum include:

• Logos
• Colors
• Fonts and Typography
• Photography and Imagery Guidelines

Rebranding Assistance

Even with an existing, complete, and consistent branding kit in place, some businesses may be due for a brand refresh to ensure they’re attracting the right audience. Our rebranding assistance addresses all the different branding elements involved in your business, including:

• Company Name
• Logos
• Colors
• Fonts
• Tagline
• Mission Statement
• Core Values
• Purpose
• Voice

Branding Application

Even the best branding kits are useless if they’re not used correctly. Whether you’re integrating your visual identity for the first time or moving forward with a full rebrand, we help you implement your branding in all necessary areas of your business, including your:

• Employee Handbook
• Parent Handbook
• Menus
• Newsletters
• Signage
• Staff Uniforms
• Website
• Paper and Digital Enrollment Packets
• Paper and Digital Tour Packets
• Paper and Digital Forms
• CRM Email Content