MARKETING FOR CHILD CARE CENTERS
Grow enrollment. Grow your impact.
We help child care centers fill classrooms
We understand that the most valuable thing a child care center can offer parents is peace of mind. Parents aren’t simply looking for a daycare — they’re looking for a partner to provide a safe, nurturing environment where their children can grow and thrive.
In a similar way, your business is like your child. As a dedicated partner, we’re committed to providing that same peace of mind to child care business owners. We are digital marketing experts and child care business specialists, and we pride ourselves on helping our partners’ businesses get meaningful results.
Our passion, expertise, and customized solutions help you fill your classrooms so you can focus on serving families, nurturing students, and running a profitable business.
Our services
Foundations
We always start with the basics of an audit of your current digital footprint. We get the foundations right so you can build from there.
Branding
Establish your unique presence in the market by demonstrating a commitment to both business excellence and high-quality child care
Web Presence
Ensure your online business and program information is consistent and accurate across all channels so prospects and parents can easily engage with you.
Digital Advertising
Reach parents in your market with PPC (Pay-Per-Click) Advertising on multiple platforms to drive enrollment and educate about your programs
Social Media
Educate prospects about your child care center on social media channels and generate traffic back to your website.
Reputation Management
We take your online reputation seriously and work closely with you to ensure you’re represented as positively and accurately as possible.
CRM + Email Marketing
Quickly respond to new inquiries and interact with existing subscribers and families through engaging, on-brand email outreach and campaigns.
Videography
Video allows you to tell your story by giving people an inside — and outside — look at your facilities, your culture, your staff, and your families, so you can build a deeper connection with your audience and drive enrollment.
Child care marketing you can measure
Business owners have grown used to hearing promises from agencies. Unfortunately, many of those promises turn out to be empty.
We’ve all had the experience of being treated like a number and settling for less attention or customization than we require. We’ve all felt perplexed by confusing fee structures and breakdowns. And we’ve all experienced that feeling of helplessness when results and ROI are ill-defined, leaving us questioning how well a campaign is performing (or if it’s working at all).
We set out to do it differently.
At Rose Marketing Solutions, our clients aren’t just clients — they are our partners in achieving meaningful growth. Our commitment — to owners, their child care businesses, and the results we help them achieve — is a key reason our partner relationships last an average of over eight years.
Our focus on results, relationships, and clarity is what makes our approach different.
Results
Every company strives for growth, but “growth” means different things to different businesses. We assess our partners’ needs based on their unique target market, location, tuition, competition, company size, budget, and other factors to determine what growth means to them. Then we choose from our array of digital marketing services to create a customized marketing strategy that makes growth a reality — all in results they can measure.
We’ve helped some partners achieve over 600% ROI in their digital ads! Talk to our team to learn what’s possible for your child care business.
Relationships
We aim to be more than just the services we provide. As real people serving real people, we treat all aspects of our partners’ marketing as our own. Their problems are our problems, and their wins are our wins. In other words, we make it personal. We’re built to be fast and flexible to meet individual needs as soon as they arise. The one-on-one relationship we build with each of our partners is so valuable to us because we truly care… and because it makes working together much more fun!
Learn more about our amazing team.
Clarity
As an agency, we believe transparency isn’t a luxury or feature, but the foundation of a successful partnership. We prioritize frequent, clear communication to ensure our teams’ efforts are perfectly aligned. We’re also proud of our results, and we want to show them off! Our detailed monthly dashboard outlines a complete performance breakdown, giving our partners the peace of mind that our work is leading to meaningful results.
Download a sample of our Marketing Performance Dashboard.
Thriving relationships with both children and parents are essential for child care centers. We exist to help you establish, maintain, and grow those relationships.
Thriving relationships with both children and parents are essential for child care centers. We exist to help you establish, maintain, and grow those relationships.
What our partners are saying
What our partners are saying
“Rose Marketing has a terrific team. Every person I’ve been in contact with has been willing to go above and beyond to provide us with great ideas and customer support. They have always made themselves available and Ruth Ann regularly makes suggestions for new marketing campaigns.”
“It’s a difficult thing to run these businesses, there are a million working parts, and it’s just really nice to have somebody who knows what they’re doing that you can just turn that aspect over to them and not worry about it. And that’s exactly how she operates.”
“We have used Rose Marketing services for several years. I would recommend them to other companies. They listen to your business needs and go the extra mile to help you develop the marketing strategies that will work best for you.”
Insights from our blog
Marketing Your Childcare Center From the Ground Up
Learn expert childcare marketing tips and strategies from Ruth Ann Rose, developed and proven through serving over 120 Rose Marketing Solutions clients.
How to Upgrade Your Google Analytics to GA4
Upgrade your Google Analytics to GA4 now and gain cross-device tracking, enhanced privacy, and more robust data. Learn how in our step-by-step guide.
How to Budget for Paid Ads in Child Care Advertising
There isn’t a simple answer for how much to budget for paid child care advertising, but here are 8 important points to consider while building your budget.
5 Creative Ways to Get More Childcare Center Reviews
Want more positive reviews for your childcare center? Check out these five creative ways to get started!
How to Make a New Logo Announcement the Right Way
Discover the right way to change your logo, where to update it, and why a new logo announcement to your enrolled families is crucial.
How to Rebrand Your Child Care Center’s Instagram
Let us help you rebrand your child care center’s Instagram! Discover top strategies, pitfalls, and essential tips for successful social media marketing.
There’s no reason to procrastinate upgrading to Google Analytics 4. Installation is simple!
https://rosemarketingsolutions.net/upgrade-google-analytics/
Upgrading Google Analytics is about more than clicking the big blue button that says “Get Started.” Initial setup is simple, but fine-tuning your tracking takes finesse.
https://rosemarketingsolutions.net/upgrade-google-analytics/
Logo changes come in two scopes. Which one is best for your brand?
https://rosemarketingsolutions.net/new-brand-announcement/
Happy Birthday to our newest member of the team, Kiana! 🎉🎂
From your expertise to your unwavering commitment to excellence, you continually push the boundaries of what is possible! Your innovative thinking and problem-solving skills have elevated our team and is truly commendable.
We express our deepest gratitude for your hard work, professionalism, and the positive impact you`ve made in such a short time! Wishing you a birthday filled with joy, laughter, and unforgettable moments. May this year be one of continued growth, exciting opportunities, and immense success.
When you opt for a total rebrand, you risk confusing your target audience if you don’t present your new logo properly. Avoid this by notifying your audience ahead of time!
https://rosemarketingsolutions.net/new-brand-announcement/