Facing empty seats this fall? Dive into strategies to enhance your school’s appeal and ensure a successful back-to-school season next year.
Paid Advertising
How Long Does It Take for Google Ads to Work?
Learn how long it takes for Google Ads to work (i.e., produce measurable results). Discover the factors that influence this timeline and how to optimize them.
How to Know if Your Advertising Funnel Is Working
Optimize your childcare business’s ad funnel by mastering the four crucial stages. Use our tips to spot signs of trouble and make improvements in every stage!
Paid Online Advertising Strategies: Which Is Right for You?
Learn how to choose the best Google Ads strategy for your business and unlock the full potential of paid ads, regardless of your experience level.
CPC and CTR Are Outdated and Overrated — Watch These Metrics Instead
In the past, CPC (cost per click) and CTR (click-through rate) were the go-to metrics used to judge ad campaign success. While these metrics are still important to track, they’re not the strongest indicators of campaign success. In fact, they can even be misleading....
4 Signs You Need to Audit Your Google Ads
Learn when to audit your Google Ads account and how such audits provide important value for your business.
Why You Shouldn’t Google Your Own Paid Ads
Learn why Googling your own ads can hurt their efficacy and cost you money. Instead, safely check up on campaigns with a specialized tool Google provides.
Let’s Get Real — How to Set Realistic Expectations for Your Childcare Center’s Paid Ads
Set realistic expectations for your childcare center’s paid ads with expert guidance, and avoid disappointment during the “messy middle” of a campaign.
7 Child Care Advertising Examples to Boost Enrollment
Need an effective advertising strategy? Here are some popular child care advertising examples and tips from the experts at Rose Marketing Solutions.
Where You Should Send Paid Ad Traffic
Wondering where you should send your paid ad traffic? Read these tips on creating effective landing pages that will convert visitors into leads.