MARKETING FOR CHILD CARE CENTERS
Grow enrollment. Grow your impact.
We help child care centers fill classrooms
We understand that the most valuable thing a child care center can offer parents is peace of mind. Parents aren’t simply looking for a daycare — they’re looking for a partner to provide a safe, nurturing environment where their children can grow and thrive.
In a similar way, your business is like your child. As a dedicated partner, we’re committed to providing that same peace of mind to child care business owners. We are digital marketing experts and child care business specialists, and we pride ourselves on helping our partners’ businesses get meaningful results.
Our passion, expertise, and customized solutions help you fill your classrooms so you can focus on serving families, nurturing students, and running a profitable business.
Our services
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Foundations
We always start with the basics of an audit of your current digital footprint. We get the foundations right so you can build from there.
Branding
Establish your unique presence in the market by demonstrating a commitment to both business excellence and high-quality child care
Web Presence
Ensure your online business and program information is consistent and accurate across all channels so prospects and parents can easily engage with you.
Digital Advertising
Reach parents in your market with PPC (Pay-Per-Click) Advertising on multiple platforms to drive enrollment and educate about your programs
Social Media
Educate prospects about your child care center on social media channels and generate traffic back to your website.
Reputation Management
We take your online reputation seriously and work closely with you to ensure you’re represented as positively and accurately as possible.
CRM + Email Marketing
Quickly respond to new inquiries and interact with existing subscribers and families through engaging, on-brand email outreach and campaigns.
Videography
Video allows you to tell your story by giving people an inside — and outside — look at your facilities, your culture, your staff, and your families, so you can build a deeper connection with your audience and drive enrollment.
Child care marketing you can measure
Business owners have grown used to hearing promises from agencies. Unfortunately, many of those promises turn out to be empty.
We’ve all had the experience of being treated like a number and settling for less attention or customization than we require. We’ve all felt perplexed by confusing fee structures and breakdowns. And we’ve all experienced that feeling of helplessness when results and ROI are ill-defined, leaving us questioning how well a campaign is performing (or if it’s working at all).
We set out to do it differently.
At Rose Marketing Solutions, our clients aren’t just clients — they are our partners in achieving meaningful growth. Our commitment — to owners, their child care businesses, and the results we help them achieve — is a key reason our partner relationships last an average of over eight years.
Our focus on results, relationships, and clarity is what makes our approach different.
Thriving relationships with both children and parents are essential for child care centers. We exist to help you establish, maintain, and grow those relationships.
Thriving relationships with both children and parents are essential for child care centers. We exist to help you establish, maintain, and grow those relationships.
What our partners are saying
What our partners are saying
“Rose Marketing has a terrific team. Every person I’ve been in contact with has been willing to go above and beyond to provide us with great ideas and customer support. They have always made themselves available and Ruth Ann regularly makes suggestions for new marketing campaigns.”
“It’s a difficult thing to run these businesses, there are a million working parts, and it’s just really nice to have somebody who knows what they’re doing that you can just turn that aspect over to them and not worry about it. And that’s exactly how she operates.”
“We have used Rose Marketing services for several years. I would recommend them to other companies. They listen to your business needs and go the extra mile to help you develop the marketing strategies that will work best for you.”
Insights from our blog
Is Your Marketing Partner Asking YOU Enough Questions?
Discover how Rose Marketing Solutions tailors marketing to elevate childcare centers by understanding unique business needs and crafting customized strategies.
Why Are Leads and Enrollments Down in Child Care?
Enrollment was down in 2023. This year, learn how you can leverage predictive marketing to take advantage of enrollment trends and fill your classrooms in 2024!
How to Budget for Paid Ads in Child Care Advertising
There isn’t a simple answer for how much to budget for paid child care advertising, but here are 8 important points to consider while building your budget.
Case Study: Family-Owned Business Partners With RMS to Demystify Digital Ads (and Get Big Results)
Learn how GreenUp Lawn Care boosted brand awareness and lead generation by shifting from direct mail to Google Ads with expert help from Rose Marketing.
Your Brand Is the Story You Tell
Discover how every detail of your facility, from signage to playgrounds, shapes your brand’s story and impacts your audience’s experience.
How to Rebrand Your Child Care Center’s Instagram
Let us help you rebrand your child care center’s Instagram! Discover top strategies, pitfalls, and essential tips for successful social media marketing.