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Making Sense of Google Ads
Looking to meet customers at their search, enhance brand awareness, or reach your community? Google Ads allow you to get your brand in front of the correct audience, at the correct time. Click to read more on the benefits of Google Ads.
Case Study: Family-Owned Business Partners With RMS to Demystify Digital Ads (and Get Big Results)
Learn how GreenUp Lawn Care boosted brand awareness and lead generation by shifting from direct mail to Google Ads with expert help from Rose Marketing.
Upgrade Your Child Care Center’s Virtual Tour
Boost your childcare center’s appeal with virtual tours! Learn how these enhance conversion rates and help you outshine competitors.
CPC and CTR Are Outdated and Overrated — Watch These Metrics Instead
In the past, CPC (cost per click) and CTR (click-through rate) were the go-to metrics used to judge ad campaign success. While these metrics are still important to track, they’re not the strongest indicators of campaign success. In fact, they can even be misleading....
4 Signs You Need to Audit Your Google Ads
Learn when to audit your Google Ads account and how such audits provide important value for your business.
Why You Shouldn’t Google Your Own Paid Ads
Learn why Googling your own ads can hurt their efficacy and cost you money. Instead, safely check up on campaigns with a specialized tool Google provides.
How to Upgrade Your Google Analytics to GA4
Upgrade your Google Analytics to GA4 now and gain cross-device tracking, enhanced privacy, and more robust data. Learn how in our step-by-step guide.
How to Make a New Logo Announcement the Right Way
Discover the right way to change your logo, where to update it, and why a new logo announcement to your enrolled families is crucial.
Let’s Get Real — How to Set Realistic Expectations for Your Childcare Center’s Paid Ads
Set realistic expectations for your childcare center’s paid ads with expert guidance, and avoid disappointment during the “messy middle” of a campaign.
Marketing Your Childcare Center From the Ground Up
Learn expert childcare marketing tips and strategies from Ruth Ann Rose, developed and proven through serving over 120 Rose Marketing Solutions clients.