When I Knew I Wanted to Help Childcare Centers

Rose Marketing Solutions is a digital marketing agency that helps fill the classrooms of childcare centers so owners can focus on running nurturing, educational, profitable centers.

Today, I’m most proud of the relationships we’ve built with our clients over the years. When they tell us “I trust you. I know you’ve got this,” I know we’ve given them peace of mind. At the end of the day, that’s our goal.

We see that confidence evidenced in our clients’ results. As of this writing, we’ve managed over $5M in ad spend. Last year alone, we spent $622,000 on behalf of our clients, and brought them a return on ad spend (ROAS) of $4.7M — an 800% return.

We couldn’t be more excited about the results and growth we’ve experienced. We’ve come a long way since day one.

When we started, we weren’t just serving childcare centers. We worked with businesses in dentistry, manufacturing, e-commerce, landscaping, and even car washes.

However, there’s something special about the childcare industry that touched my heart and continues to drive my passion.

My “Aha” Moment

Years ago, I walked into my first childcare client’s lobby. The director, Karen, was conversing with a very distraught young mother, who had a very distraught child.

Obviously, the mother needed to get to work, and the child needed to transition to the classroom, but neither party felt they could do it in that moment. It was a very emotional time for both mother and child.

Karen approached the situation with love, serenity, and intentionality. She calmed the mother enough to convince her to pass along her child. As she did, Karen’s sense of nurturing and calm completely changed the child’s demeanor, and the child was fine.

Karen told the mom, “I’ve got this. Your baby is fine. You can leave and go to work.”

The mother, still somewhat reluctant, wiped her tears away, walked out, and, not realizing we could still see her through the window, took a deep, cleansing breath. She gathered herself and walked to her car.

Seeing the Importance of Child Care

I have three kids of my own, and I know what it’s like to be prevented from doing something because the child can’t transition.

I thought, “Wow. That momma feels secure. Now she can go do her job without worry. She knows someone is taking care of her child and that her child is happy.”

That thought changed my world. I realized how important it is for parents to find the right school they can partner with to help raise their child — because at the end of the day, it is a partnership. Childcare centers are there for every developmental milestone, from potty training to learning to read.

I knew immediately I wanted to help more parents find a place where their child could be safe and cared for, so the parent could accomplish what they needed to throughout the day.

“The way I can contribute to that,” I thought, “is by helping childcare center owners with their marketing so they have one less thing to worry about. Then they don’t have to stress about filling classrooms and, instead, can focus on creating a nurturing environment for their kids.”

Childcare Marketing

I’ve noticed childcare center owners often know they need to take some action to drive leads, but they don’t quite understand return on ad spend (ROAS) or how to calculate it. They haven’t necessarily tracked prospective parents, whether those prospects convert, or which initiatives are bringing in new leads.

This leads to a lot of marketing confusion.

So even if owners are actively marketing, whether alone or with an agency, they often don’t have a way of understanding their return. Either they don’t give the vendor everything the vendor needs, or the vendor has a set package and they just plug and play. But no one goes back afterward to explore what worked, what didn’t, and what needs to be tweaked.

Numbers tell a story, but I think people are often scared of data. There’s often no one walking owners through the money they spent and explaining whether or not it was efficient and how to make changes. The owner needs to understand what their money was spent on and walk away educated.

A Different Approach

I want the childcare center owners I work with to understand the marketing we’re pursuing and the decisions we’re making. By measuring efforts and communicating clearly, we can make sure results continue to improve over time.

This means ensuring everyone on the team is prepared to implement our changes. Sometimes, for example, before we start marketing for a new school, we make sure the front desk staff is prepared for an onslaught of tours and enrollments, lest they give a bad first impression.

We’re ready and able to work with all types of owners and teams. Whether you’re a super savvy owner with a business background or you started your school simply because you have a heart for children (or both!), we understand that to succeed in this industry you need to know your way around both a classroom and an ROI spreadsheet.

If your team could use a refresher (or crash course) in sales and ROAS, we’ve got you covered. It’s important that your staff know how much it costs to make that phone ring so they’re motivated to make the most of every opportunity.

No matter your business needs, we’re committed to your success.

Beyond Childcare

We’re passionate about helping childcare center owners understand and maximize their ROI — and to do that, we use the same principles we apply to industries beyond childcare.

After all these years, peace of mind is still our top priority, no matter who you are or what your business looks like. We’re here for you.

If you’d like to know what we can do for you and your business, contact us today.