Pivot Stories: How Regent Ducas of Power Web Videos is Helping His Clients Communicate During COVID-19
At Rose Marketing Solutions, we are highlighting and celebrating companies that have recently adjusted their business models to provide unique services for their customers or to enter new markets with their services during the 2020 pandemic and economic crisis.
Today we are talking with Regent Ducas, President of Power Web Videos. Power Web Videos creates content marketing videos for businesses designed to grow revenue and enhance customer loyalty. Many of Regent’s clients include preschools and senior-living and assisted-living facilities. Due to Covid-19, Regent is no longer able to visit many of his clients on-site or create valuable video content that drives his business.
During our interview with Regent, he shared the power of using videos and how they can help communicate a guest’s experience. Watch the interview to learn more!
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Regent believes there are three key actions businesses should take to move forward during this unusual season:
- Review your client lists. Rather than starting from scratch to find new clients, Regent studied his client list and connected with past clients who might be ready for new and updated videos.
- Share your video content. Video has never been more important than now. It is more important to share the videos and content than to worry about the quality and perfecting the video with production, editing, and lighting. Revisit your social media channels to regularly connect with your customers and share your video content.
- Be transparent about your workplace, school, or senior living facility. Demonstrate to your guests how you are combating Covid-19. Share your cleaning practices and walk through your facility as a guest would experience your space. Help them to feel comfortable coming back into your business.
Get your message out to your customers.
Reassure the consumer that it is okay to work with your company. Don’t just wait for the pandemic to end. Do everything you can to continue serving your customers’ needs.
Want to know more about Regent Ducas and Power Web Videos?