Improve search rankings
Online customer reviews give businesses a steady pipeline of positive content that search engines value highly when choosing which results to return. When you’re ranked higher, algorithms and people alike tend to see your website as an authority in your industry, which also leads to more exposure. More positive reviews = higher organic ranking. Win-win!
Share your story
Reviews also act as micro marketing campaigns which allow customers to become brand ambassadors. Studies show 88% of consumers trust online reviews as much as personal recommendations. One person’s 5-star experience could inspire another to inquire about your services for the first time.
Stay up to date
The recency of reviews is important to customers. They want to see reviews showing you are a 5-star business today, not 6 months ago. That’s why it’s important to have a steady flow of reviews coming in on a monthly basis. Plus, consistently bringing in positive reviews helps to bury any negative feedback. You want to keep your overall star rating as high as possible to combat negative reviews. While this is an optimal time to ramp up your online reviews, this practice should truly be kept up year-round to boost business.