Your daycare curriculum is integral to your brand and its identity and perceived value. It determines what families your school will attract and influences their perception of your practices, including how your teachers instruct children.
Here’s how (and why) to highlight your daycare curriculum in your marketing.
Why Great Marketing Includes Your Daycare Curriculum
Your daycare curriculum should enjoy front-and-center placement in your marketing strategy. It differentiates you from your competition, so make sure everyone knows about it.
If you don’t, families that share your school’s values and match your ideal client profile may choose your competitors instead.
Families want the peace of mind of knowing their children are well-prepared for kindergarten or first grade. They also want reassurance that your curriculum matches their child’s learning style. By featuring your curriculum in your marketing materials, you provide that peace of mind even before they call to schedule a tour.
What Information Do Curriculum Companies Provide?
When you purchase a daycare curriculum, you should receive information concerning the proper verbiage to use in your marketing. The information should include the curriculum’s teaching style and its main purpose(s).
Take full advantage of the information the curriculum company provides. It’ll draw well-qualified leads into your building.
What Should You Share About Your Daycare Curriculum and Where?
Share the following specific details about your daycare curriculum:
- What it is
- Why it aligns with your values (as the owner)
- Why you believe it’s best for your students (and families)
- Foundational principles of the curriculum
- How it positions children for future success
- Examples of activities or lessons
- How it’s used in the classroom
Share this information in a few strategic places, including:
- On the program pages of your website
- In your tour packet
- On your blog
- On your social media
When to Update Your Daycare Curriculum
Some key signs indicate it may be time to update your daycare curriculum.
First, always listen to teacher feedback. You must have teacher buy-in for a curriculum to work. The most successful curricula follow an intuitive process.
Next, does the curriculum vendor provide ongoing training and resources for your teachers and staff? This is critical to your program’s success.
Are there assessment modules that allow you to track student progress? These prepare students for a traditional classroom setting.
Of course, always listen to parent feedback as well. You likely have a few outspoken families, so listening to every parent’s feedback over time gives you a more accurate sense of your curriculum’s success.
Don’t forget to observe the children’s engagement level to determine whether the curriculum is culturally in tune with your school. If or when it starts to feel out of touch or stale, it may be time to look into a new daycare curriculum — and if you’d like tailored recommendations, our experts are happy to provide them during a Power Hour.
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