Looking to meet customers at their search, enhance brand awareness, or reach your community? Google Ads allow you to get your brand in front of the correct audience, at the correct time. Click to read more on the benefits of Google Ads.
But with so many advertising options, how do you know which platform is right for you? Advertising on Facebook, Instagram, and even Waze offer ample benefits to your business, but there is no better platform to meet consumers in their search than Google.
Google is the most transparent, broadest reaching, and most cost-effective advertising you will find. Let’s break some of these benefits down even further.
Intent
All users on Google are seeking knowledge, information, or products for purchase. Google Ads reach consumers that want to be advertised to, at the very moment they want to see your ad. Google reaches those farthest along in the consideration funnel; those closest to taking an action with purchase intent.
Reach
Google is the largest ad network with the widest variety of ad types and placements. There is an ad type and placement to reach just about anyone, anytime. This means massive reach for your product or service.
Scope
Google Ads have a precise range of targeting that can reach every prospect at every stage of the buyer journey. From geo-targeting, to demographics, to device and time of day ad schedules, you can zero in on your precise audience, while excluding those you do not sell to.
Option
With Google Ads you can choose your performance goals and optimize towards them. You have options that, once chosen, Google’s algorithm actually works with you to achieve. Want to drive more sales? Want to get more brand recognition? Want to drive calls instead of website visits? Google can do it all.
Growth
Data obtained from driving paid traffic to your website can help grow and fine tune your organic ranking strategy as well. Understanding which keywords and search phrases convert at a high rate allows you to assure your website and content properly speaks to the ideal customer.
Metrics
Google Ads offer the most transparent and actionable performance metrics in the entire industry. In fact, they give you optimization suggestions at each and every stage of the journey. They even have their own reporting templates so that you can view performance metrics in simple, shareable, easily interpreted reports.
Roughly 3.5 billion Google searches are made everyday, so don’t allow your industry competitors to monopolize your local Google search results. With a custom strategy fit for your needs, our B2B and B2C Google pay per click expertise can help reach prospects who demonstrate high buyer intent, and ultimately capitalize on opportunities that improve your bottom line.
Looking to meet customers at their search, enhance brand awareness, or reach your community? Google Ads allow you to get your brand in front of the correct audience, at the correct time. Click to read more on the benefits of Google Ads.
But with so many advertising options, how do you know which platform is right for you? Advertising on Facebook, Instagram, and even Waze offer ample benefits to your business, but there is no better platform to meet consumers in their search than Google.
Google is the most transparent, broadest reaching, and most cost-effective advertising you will find. Let’s break some of these benefits down even further.
Intent
All users on Google are seeking knowledge, information, or products for purchase. Google Ads reach consumers that want to be advertised to, at the very moment they want to see your ad. Google reaches those farthest along in the consideration funnel; those closest to taking an action with purchase intent.
Reach
Google is the largest ad network with the widest variety of ad types and placements. There is an ad type and placement to reach just about anyone, anytime. This means massive reach for your product or service.
Scope
Google Ads have a precise range of targeting that can reach every prospect at every stage of the buyer journey. From geo-targeting, to demographics, to device and time of day ad schedules, you can zero in on your precise audience, while excluding those you do not sell to.
Option
With Google Ads you can choose your performance goals and optimize towards them. You have options that, once chosen, Google’s algorithm actually works with you to achieve. Want to drive more sales? Want to get more brand recognition? Want to drive calls instead of website visits? Google can do it all.
Growth
Data obtained from driving paid traffic to your website can help grow and fine tune your organic ranking strategy as well. Understanding which keywords and search phrases convert at a high rate allows you to assure your website and content properly speaks to the ideal customer.
Metrics
Google Ads offer the most transparent and actionable performance metrics in the entire industry. In fact, they give you optimization suggestions at each and every stage of the journey. They even have their own reporting templates so that you can view performance metrics in simple, shareable, easily interpreted reports.
Roughly 3.5 billion Google searches are made everyday, so don’t allow your industry competitors to monopolize your local Google search results. With a custom strategy fit for your needs, our B2B and B2C Google pay per click expertise can help reach prospects who demonstrate high buyer intent, and ultimately capitalize on opportunities that improve your bottom line.
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Options
With Google Ads you can choose your performance goals and optimize towards them. You have options that, once chosen, Google’s algorithm actually works with you to achieve. Want to drive more sales? Want to get more brand recognition? Want to drive calls instead of website visits? Google can do it all.
Growth
Data obtained from driving paid traffic to your website can help grow and fine tune your organic ranking strategy as well. Understanding which keywords and search phrases convert at a high rate allows you to assure your website and content properly speaks to the ideal customer.
Metrics
Google Ads offer the most transparent and actionable performance metrics in the entire industry. In fact, they give you optimization suggestions at each and every stage of the journey. They even have their own reporting templates so that you can view performance metrics in simple, shareable, easily interpreted reports.
Roughly 3.5 billion Google searches are made everyday, so don’t allow your industry competitors to monopolize your local Google search results. With a custom strategy fit for your needs, our B2B and B2C Google pay per click expertise can help reach prospects who demonstrate high buyer intent, and ultimately capitalize on opportunities that improve your bottom line.